What is your title, and can you explain what your daily responsibilities are?
I’m a Senior Evangelist for Adobe Creative Cloud. My focus is on Creative Cloud for enterprise. I manage a team that creates content and does public events around how Creative Cloud fits in with large institutional customers.
What inspired you most to become interested in Adobe & their graphic apps?
I love tools. I love helping people get ideas out of their heads. Adobe makes tools that help people get ideas out of their head and onto something observable, whether it is print, video, web. How can I not want to be a part of that?
Why did you pursue this as a career?
I originally came at it from development. Before I worked for Adobe I was web developer for years. At some point when you work in development, if you have any sort of communication skills they turn you into a manager. Managing people is great and rewarding, but I got thrust into too early in my former line of work. I looked to evangelism to be a way of both maintaining technical knowledge and using my communication skills.
What do you think is the biggest obstacle to pursuing a career in the creative fields?
I think people are intimidated by the widespread myth that creativity is only a talent. I believe it is both talent and skill. Yes, talent is innate, but most people who work at it can develop a skill. Anyone can learn to play basketball, anyone can play piano, anyone can create. Not everyone plays for the symphony, but that doesn’t mean playing for a small audience or a few loved ones isn’t rewarding. It’s the same with creativity. Not everyone can shatter people’s minds with creative works that defy reason, but everyone can create something, and everyone can create something of value.
With all the new updates of the Adobe Creative Cloud & Photoshop what changes do you personally feel are the most exciting or brilliant?
Well, it’s all fantastic, but if I had to choose one thing, it would be Typekit Desktop Fonts. The ability to immediately pull down a great font without having to jump through any licensing hoops is just magic as far as I’m concerned.
What Adobe creatives do you follow, and why do they stand out from others in your opinion?
Well I work on the evangelist team, so it’s hard not to be inspired by my teammates, Paul Trani, Terry White, Jason Levine, Rufus Deuchler, Andrew Trice and Mihai Corlan.
What social networks do you like most?
I probably post most to Twitter but I read the most from Facebook. I do spend a fair amount of time these days getting lost in Behance, looking at “just one more portfolio” looking for inspiration.
Which present good examples of Photoshop and Graphics the best?
Well obviously, I think Behance does overall. But if you’re looking for the best reach with a single image, I think Instagram in the winner.
What is your prediction of the evolution of social networks?
Well, I think the role that social networks seem to be growing into is that of validation. I think this – a retweet is validation. I took this photo – a like is validation. People crave validation, so I think that’s where social networks are going to go they’re going to start exposing your materials to audiences based on whether or not their algorithms determine that the audience will be receptive. You’ll get your validation, and you’ll use the service more. Think of it as vanity ad placement. I’m sure that it’s not a good thing. I think it will just close down communication, until people are just talking amongst like minded people, and not being exposed to new ideas. But I do think it’s what’s going to happen. It does open the door for another service come in and challenge people. The problem there being that people generally, as a whole, don’t reward things that challenge them. Makes for a tough business model.
How do you think these networks will showcase artists and Photographers better in the future?
We’re already seeing Google+ start to take Photography a bit more seriously after the success of Instagram and others. I think we’ll see it repeat itself with video as more and more people move beyond static shots to convey info.
What predictions do you have for the future of Adobe Creative Cloud & for Photoshop?
Hard to “predict” when you’ve seen the roadmap. Adobe will continue to push out incredibly useful features, innovative new services, and completely new and previously unconsidered products. We’ll do all this to continually convince our members that Creative Cloud is where they can get their job done. My one prediction, based on nothing I’ve been exposed to internally, is that we’re going to try and be more than just your tools. I think we can help people form connections, get jobs, stave off lean times. All of this is possible with Creative Cloud, and I think it’s the way we’re going to go.