What is your title at Adobe, and can you explain what your daily responsibilities are?
My current title is Principal Designer, but I prefer Sr. Creative Director. My job is to help promote Adobe through presentations, special events and tutorials. However, my son tells me that my real job is as a Party Planner. The truth is that he might be correct. I plan some pretty outrageous events that require an enormous amount of planning. My ADIM events take almost 6 months of planning to get them going. I also put on an event at Adobe MAX that can take over my life as well. My goal is to put on a learning experience like no other on the planet. So far, I’ve done pretty well to meet and even exceed that goal.
What inspired you most to become interested in working with Adobe & Photoshop? Why did you pursue this as a career?
The first time I saw a computer creating art was in 1982. I knew immediately that computers were going to be the future of design and I had to get involved. I started working at Atari to get as close to computers as I could, then I moved to Apple and I finally ended up at Adobe Systems. It was Adobe that was creating the most advanced graphics software and printing technology and I was drawn to it like a magnet. I think it has to be my graphic design training in college that guided me down this path and career. New computer and software toys that were released each year by Apple and Adobe simply paved the path for my creative play time.
What do you think is the biggest obstacle for creatives these days?
The biggest obstacle for creatives today might be too many options. There are so many hardware and software tools to assist creatives and the number of design options is mind boggling. However, if the artist focuses on just a few of the latest desktop or mobile tools, then they can be super creative with even a mobile phone and iPad. Less is more… The other obstacle is that we spend too much time on Facebook and Instagram looking at other people’s work instead of doing our own work. I must admit that I have an addiction to Facebook myself. I don’t feel as if I exist until I have posted something on my Facebook page each day. It’s a very bad habit.
With all the new versions of Photoshop and Lightroom what changes do you personally feel are the most exciting or brilliant?
I have always been a big Photoshop user over the years and I would spend several hour working on multi layered documents. However, my life has changed recently with all the mobile tools available from Adobe. I tend to work on more images and finish them in a fraction of the time. I don’t think my work is better than before, I just think my ideas get expressed faster using these new tools. However, FAST is the new game in town. We all want to take the shot, edit the shot and be the first one to post the shot to all our friends. It’s a crazy rat race to post, post, post. Some of my friends have become post-aholics. So to answer your question, I most recently have grown to love Lightroom Mobile, Adobe Photoshop Mix, and Adobe Premiere Clip. The simplicity of these tools is brilliant.
What Photographers & Photoshop artists do you follow, and why do they stand out from others in your opinion?
Here is a list of some of my favorite arts that I’ve ben watching lately. Michael Shainblum, Seth Resnick, Rob Whitworth, James White, Joel Grimes, Paul Shipper, Lee Joyner, Rayce Bird, Stephane Couture, Mark Gvazdinskas.
They all are better at Photoshop than I am and they have a true vision for photography. Check them out on Facebook
What social networks do you like most? Which present good examples of Photoshop & Photography the best?
I am currently a BIG user of Facebook for it’s news and photography streams. However, if I really want to see great images then I go to Behance, 500px or Instagram. I’ve located some great talent to help me with some of my projects on Behance.
I think the users on these sites are a bit more focused on the art of photography and not so much on how cute their cats look in a dress. If you know what I mean.
What is your prediction of the evolution of social networks? How do you think these networks will showcase artists and Photographers better in the future?
WOW! I am absolutely the worst when it comes to predicting the future. If I knew what was going to happen next, then I would be a BILLIONAIRE. Social networks are going to get more and more powerful as a advertising vehicle for designers and photographers. Getting your name and work seen is soooooooo critical these days. In fact I have to say that “ Good work is not good enough these days to get noticed. Your work has to be over-the-top SPECTACULAR “ We see so much good stuff that it just washes over us. It’s not until we see something spectacular that we take the effort to hit the LIKE button.
What predictions do you have for the future of Photoshop and Lightroom?
More cool stuff that we never realized we could live without! I promise you that you will be amazed.